MMMelvin Morales
About

The person behind the work.

Industrial designer turned product designer turned founder. I studied industrial and product design at Wentworth, moved into product design across legal tech, wellness and e-commerce, and somewhere along the way started building the things I design, front end to back end. Off the clock I shoot the landscapes of the American West, run a print shop, and chase the next idea. I am currently at NetDocuments and open to senior and lead product design roles, remote or hybrid.

How I work

Three habits that show up everywhere.

I design and build

Marcavo and Peelr are full products I shipped solo: database, API and interface. Understanding the whole stack makes every design decision sharper.

Systems, not screens

I designed both ends of one footwear business, Dardano's where you buy your shoes and EZ Shoe Repair where you get them fixed, plus design systems spanning iOS and Android.

Design for outcomes

Revenue, adoption, support load. Design is not done until it moves the business, and I frame decisions in those terms, not just user terms.

Experience

Where I have done it.

Sep 2023 to present
Remote

NetDocuments

Senior product designer

Leading design for Microsoft 365 integrations, simplifying complex legal workflows for enterprise users globally.

Jun 2019 to present
Self-employed

Proview Studio

Founder and photographer

My creative studio: photography, web design and brand identity for businesses and individuals.

Aug 2021 to Sep 2023
Remote

Mindbody

Product designer

Redesigned the branded mobile app across iOS and Android, plus the point of sale system.

Jul 2020 to Aug 2021
Denver, CO

Dardano's Shoes

Web and marketing designer

Rebuilt the e-commerce site with user centered flows that drove a 70% lift in online sales in five months.

Jul 2019 to Jul 2020
Cape Coral, FL

First Family Insurance

Web designer

Designed web and marketing solutions that translated business goals into user centered experiences.

Education

Where it started.

2014 to 2018
Boston, MA

Wentworth Institute of Technology

B.S. Industrial and product design

Focused on industrial and product design; active in student leadership, campus radio and Air Force ROTC.

Expertise and tools

What I bring.

Product strategySystems thinkingDesign systemsUX architecture Full-stack designUser researchPrototypingAI workflows FigmaClaudeSupabaseVercel NotionJira
Beyond the screen

The rest of it.

FAA licensed drone pilotCertified scuba diverOrdained minister MotorcyclistMarathon runnerSprint triathlonsHiking
Elsewhere

Find me on LinkedIn.

My full work history lives there, and it is the easiest place to connect if we have not met yet.