Mindbody Branded App
A native redesign of Mindbody's branded apps, proving better UX drives more bookings.
A mobile experience built for thousands of wellness brands.
Mindbody's Branded App product lets wellness businesses, gyms, yoga studios and spas offer their clients a fully custom branded native mobile app. The problem: the existing app was built on outdated architecture, delivering a confusing, clunky experience that was driving clients away and flooding support queues.
I led the complete native redesign for both iOS and Android, focused on three core improvements: a cleaner interface that felt truly native, a map based location discovery experience, and a dramatically simplified booking flow that reduced friction at every step.
Native platforms, iOS and Android, rebuilt on one shared design system
Research to production: two platforms, a new design system and full usability validation
A drop in studio support calls: clients stopped needing to phone the front desk to book
Outdated architecture. Frustrated users. Lost revenue.
The existing Branded App was built on aging architecture and it showed. The location discovery model, a plain list with no spatial context, made it genuinely hard for users who visited multiple studios to find what they needed. The schedule view was dense and the booking flow buried confirmation steps in a way that felt like the app was trying to stop you from completing a purchase.
The result: low client adoption, high booking abandonment, and a flood of inbound support calls to studios that were paying Mindbody to handle this for them.
I need to quickly see my studio's schedule and book my favorite class without calling or navigating a clunky app. Half the time I just give up and call them.
Olivia Hayes, dedicated fitness client, user research interviewLeading the redesign across two platforms.
I led the native redesign end to end for both iOS and Android, starting from drop-off analytics and interviews with clients and studio owners, through to a shipped design system. I worked closely with platform engineering on both sides to keep the experience genuinely native, not a shared web view in disguise.
Two decisions did most of the work.
A map, not a list
Clients who visited multiple studios had no spatial way to find or switch between them. The flat list was the single most cited frustration in research. Leading the app with a map view rather than a directory is what made discovery feel effortless for people booking on the go.
Obsess over the booking flow
Analytics showed users abandoning mid booking, mostly at a confusing time picker. I cut the flow to the fewest taps possible and iterated the time picker more than any other component in the project, because in scheduling, a single interaction pattern is the difference between a booking and a phone call.
What we delivered.
Booking frequency climbed
Client usage and booking frequency rose meaningfully after launch, a direct result of the reduced friction in the new booking flow and map based location discovery.
Support calls dropped noticeably
When users can actually complete a booking without confusion, they stop calling the studio. Business owners reported fewer inbound support calls post launch.
Modern scalable foundation
Established a design system that could scale across hundreds of branded apps while maintaining native fidelity on both iOS and Android.
Shipped in 4 months
Full redesign from research to production in four months, covering two platforms, a new design system and multiple iterated prototypes validated through usability testing.