Mindbody
Branded App

Mindbody's Branded App product lets wellness businesses, gyms, yoga studios, spas, offer their clients a fully custom-branded native mobile app. The problem: the existing app was built on outdated architecture, delivering a confusing, clunky experience that was driving clients away and flooding support queues.

I led the complete native redesign for both iOS and Android, focused on three core improvements: a cleaner interface that felt truly native, a map-based location discovery experience, and a dramatically simplified booking flow that reduced friction at every step.

The existing Branded App was built on aging architecture and it showed. The location discovery model, a plain list with no spatial context, made it genuinely hard for users who visited multiple studios to find what they needed. The schedule view was dense and the booking flow buried confirmation steps in a way that felt like the app was trying to stop you from completing a purchase.

The result: low client adoption, high booking abandonment, and a flood of inbound support calls to studios that were paying Mindbody to handle this for them. The product was actively costing business owners time and money.

I led the native redesign end-to-end for both iOS and Android, starting from drop-off analytics and interviews with clients and studio owners, through to a shipped design system. I worked closely with platform engineering on both sides to keep the experience genuinely native, not a shared web view in disguise.

Two decisions did most of the work: